SXSW: How To Personalize Without Being Creepy 2
December 18, 2011 Leave a comment
It’s official – the advanced second stage of our quite successful “How to personalize without being creepy” panel at the 2011 South by Southwest Interactive festival (linked here) has been accepted as a core conversation for SXSW 2012.
Core conversations are relatively new formats – introduced in 2008 they seek to provide some form and guidance around the “hallway conversations” that occur between sessions: Discussions around particular concepts, sharing of viewpoints across industries, and arguing the pros and cons of a particular solution.
We’re thrilled to take the discussion about personalization in this new year of Facebook Open Graph to a new level: Beyond the core demographics and simple personal trivia that were the foundation of our SXSW2011 panel, the level of insight all of us are offering other people – and companies – has surged dramatically to heights few of us would have imagined not long ago.
No longer is it just “who I am” and “where I’ve been”, but companies like Spotify let me share in real time every track I’m listening to; every news article I’m reading online is instantly visible to all my friends and open for commenting, and video streams I’m watching quickly make their way onto the suggestion lists of my friends as well.
In just a short year our understanding of what constitutes an in-depth, comprehensive view of “our data” has been dwarfed by a new level of capability and detail that monitors us and our behavior in real time, makes it accessible to friends, and provides companies with insights that allow them to react in real-time and present us with a tailored message of offering.
Now this can be really, really cool and powerful and offer value and service to us customers in never-before-seen ways – but it also has the potential for malice and being really, really creepy (!).
In the meantime I’ll see how on earth I’ll find a hotel room in Austin for March!