May 21, 2010 Leave a comment
(This entry is cross-posted with the blog from my previous video personalization startup Streamvine here)
With the launch of BizGreet 2.0 we recently enabled out-of-the-box personalization of video channels using viewer data supplied through the Facebook Graph API. This is a great way to personalize anywhere on the web, but with it come all the concerns about the increased availability of private data anywhere.
Facebook and its approach to users’ privacy have been constantly in the news over the last few weeks, so given a few questions we have received lately from customers and users alike, we want to clarify how we use (and don’t use) Facebook data.
First and foremost there is always your consent. Be it before you access our Facebook app or when a website would like to personalize our video streams with your Facebook data – we don’t get to see or use any of your data without that. When you do agree to let BizGreet access your personal information on Facebook, this permission is for BizGreet only and can be revoked by you at any time. It will not enable other web sites or services to use your information (any access is tied to our own domain name, e.g. BizGreet.com), and we will never share this information with others. And really – we have no interest in even keeping your data around for ourselves!
We are passionate about making video content on the web more relevant to viewers (there is so much noise out there, we like to make some content stand out and a little more interesting), and to do that we usually take a quick peek at your demographic data and then decide how to tailor a video stream especially for you (this could mean looking at your first name to make sure that the video addresses you the right way, or looking at your language settings to play the video in your native tongue, or even seeing if you are married or what your hometown is).
However, in the vast majority of BizGreet uses, any information that we are granted access to for a viewer (doesn’t matter if we use it or not) is instantly destroyed after the personalized video has been assembled. Even though we sometimes retain data (e.g. to report success metrics back to our customers, or when data was supplied through an existing customer database), we stay far away from gathering or distributing any personal identifiable information such as email addresses, etc.
If you prefer not to grant BizGreet access to your information through the Facebook Graph API, that’s of course fine, too. We’ll present you with the standard video stream to watch, which is still a compelling message, but just not tailored to who you are.
We are Internet users, too – so we are all for you being in control of your data and who gets to use it!